It would seem that YSL’s new designer Hedi Slimane had a ‘Pretty Woman’ moment recently, he walked into the Yves Saint Laurent store on Rodeo Drive and went unrecognized by the staffers. When the store manager, who approached him, didn’t even know his name, he was fired on the spot.
The manager could be forgiven if the turnover of designers had been unremarkable, but as I mentioned in a prior post, Slimane is already causing waves. I mean, if the name of your boutique will be changed to Saint Laurent Paris, your boutique will likely be revamped, and the logo will be changed from the iconic Cassandre to block lettering, wouldn’t it incur a teensy amount of curiosity as to who the heck this Hedi Slimane is?
Big mistake. Big. Huge!