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If you like reading novels before they hit the big screen, start reading F. Scott Fitzgerald’s The Great Gatsby now, because next year it will be the “it” film once Baz Luhrmann’s remake of the movie is released. The film will star Leonardo DiCaprio as Jay Gatsby, Carey Mulligan as Daisy Buchanan, and  Tobey Maguire as the novel’s narrator Nick Carraway.

Tiffany & Co. will recreate all of the platinum set diamonds and pearl jewelry that typified that era for the film, which will complement the period-era costumes. The Great Gatsby costume designer Catherine Martin said, “The Tiffany & Co Archives have proven to be an invaluable resource in looking back at this Golden Era of affluence and fine jewelry and the continuing tradition of excellence and exquisite craftsmanship has allowed us to both create and recreate pieces that we hope will do justice to this extraordinary novel.”  F. Scott Fitzgerald was a regular customer of the Tiffany company, and Louis Comfort Tiffany, the first designer of the brand, used to mix with the social set described in the novel. The inside of the home will also contain china, sterling silver and other items made by Tiffany & Co.

It’s already being said that Catherine Martin has outdone herself with the costumes, and the excitement has extended to the runway with Gatsby-inspired outfits hitting the spring 2012 runways in New York, Paris, London and Milan.

Fashion history sidenote:
Characteristics of the 1920s daytime dress for women were dropped-waists, skirts ended just below the knee, tunics or sweaters reaching to the hips


Characteristics of the 1920s evening dress for women were flapper, straight evening gown with beaded overdress in floral/art deco motifs or handkerchief hemlines


Here are collections that were seemingly inspired by elements from the 1920s:

Ralph Lauren

Not long after he established his company, Ralph Lauren designed some of the costumes for the 1974 The Great Gatsby with Robert Redford and Mia Farrow, which in turn inspired a Jazz Age-inspired trend that essentially springboarded Lauren’s career.

Lauren revisited the Prohibition-era with dropped waists, floral tea dresses, mannish tailoring, slip dresses, and choche hats.

Marc Jacobs

Marc Jacobs uses drop-waist shapes and a 1920’s Cabaret feeling to capture the Jazz Age


Tory Burch

Tory Burch’s Spring 2012 collection is inspired by the French seaside-resort Deauville in the 1920s



Gucci referenced  the 1920s Jazz Age via dropped waists and bold art deco motifs


Calvin Klein

Calvin Klein also was inspired by art deco motifs, but highlighted them in subtle patterns and pale shades



Marchesa’s flapper fringe harkened back to the days of Josephine Baker


The film is expected to be released mid to late 2012 and started shooting this September in Australia.

Source: Market Watch

Pictures: Style.com